Privacy Policy

1. Introduction

Loyalty ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our loyalty tracking platform and website at loyalty.com.

2. Information We Collect

2.1 Information You Provide

When you sign up for our service, we may collect:

• Name and contact information (email, phone number)
• Company name and business information
• Account credentials
• Payment information (processed by third-party payment processors)

2.2 Customer Loyalty Data

When you use our loyalty tracking platform, we collect data to power your loyalty program, including:

• Customer purchase history and transaction data
• Points balances and redemption history
• Engagement metrics (visits, referrals, reviews)
• Customer tier and segment information

2.3 Information Collected Automatically

When you use our platform, we automatically collect:

• Device information (browser type, operating system)
• IP address and location data
• Usage data (pages visited, time spent, click patterns)
• Platform performance and analytics data

2.4 Mobile Information Sharing

No mobile information will be shared or sold to third parties for marketing purposes. We are committed to protecting your mobile information and will only use it for the purposes outlined in this Privacy Policy, such as providing our loyalty platform and communicating with you about your account.

3. How We Use Your Information

We use the information we collect to:

• Provide and maintain our loyalty tracking platform
• Power your loyalty programs, points tracking, and rewards
• Process your transactions and manage your account
• Send you service-related communications and program updates
• Generate analytics and insights to improve your loyalty program performance
• Detect and prevent fraud or abuse
• Comply with legal obligations

4. Information Sharing and Disclosure

We may share your information with:

4.1 Service Providers

Third-party vendors who perform services on our behalf, such as hosting, analytics, payment processing, and customer support. These providers are contractually obligated to protect your information.

4.2 Business Transfers

In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.

4.3 Legal Requirements

When required by law, court order, or government regulation, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

4.4 With Your Consent

We may share your information for any other purpose with your explicit consent.

5. Data Security

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of data in transit (HTTPS/TLS)
• Secure hosting infrastructure with regular security audits
• Access controls and authentication mechanisms
• Regular security assessments and updates

6. Data Retention

We retain your information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Account information is retained while your account is active and for a reasonable period thereafter for legal and business purposes.

7. Your Rights and Choices

Depending on your location, you may have the following rights:

• Access: Request access to the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information
• Portability: Request a copy of your information in a portable format
• Objection: Object to certain processing of your information
• Opt-out: Opt out of marketing communications

To exercise these rights, please contact us at privacy@loyalty.com.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our platform and hold certain information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our service.

9. Third-Party Links

Our platform may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

10. Children's Privacy

Our service is not intended for individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. California Privacy Rights

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete your information, and the right to opt-out of the sale of your personal information. We do not sell personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us: